152Co. is a leading creative branding agency in Mumbai, founded by Mustafa Kagalwala and Ibrahim Attarwala, who think that beautiful designs bring amazing results, and fantastic outcomes are precisely what they help their customers achieve for their businesses! They use the art of storytelling to ensure that every piece of visual and textual communication begun by the client's brand immediately reaches the targeted objective and yields profitable outcomes.
We got the opportunity to work closely with the founders to give their website a complete structural overhaul, including a revamp of its appearance. They needed their website to clearly depict the fact that they belonged to the design industry and to get this message across to as many people as possible through the sheer use of motion and graphics. At the same time, they highlighted certain references to comparable organisations working in the advertising sector in the brief given to the PoiseCode team, but with a more fun appearance that is suited for the creative audience as well as the design industry.
When the PoiseCode team set out to find the best web development method to make the website's animations run more smoothly, we conducted market research on the industry as well as an in-depth critical examination of their website. What this helped us do was identify the key attractions of the industry and place them right there on their website, which we knew would do wonders for their brand presence and website performance. Now, because it was a firm in such a creative industry, we wanted to show off all of their images and branding in action by leveraging code! As a result, we made sure to include a works page with some of their greatest work, as well as a lot of innovative animation on the website. We also paid close attention to the overall colour scheme of the website and, after careful deliberation, chose to go with solid colours and bold images to bring out the liveliness of the website that occupies the landing page of their website. Overall, the website animations performed admirably.