raktanchal 2

Founded by Arjun Singgh Baran & Kartk D Nishandar, GSEAMS is one of the top studios in Mumbai having its foothold in Marathi region through its various business vertical spread across Web-series, Films, TV production and Satellite Aggregation and are further expanding its reach in the Hindi region. Their first web-series titled “Samantar” for MX player directed by ace director Satish Rajwade, starring Swapnil Joshi, Nitish Bhardwaj and Tejasvini Pandit in the lead roles, has garnered more than 100 million views on MX Player.

We got the opportunity to work closely with the Founders to give their website a complete structural overhaul, including a revamp of its appearance. They needed their website to clearly depict the fact that they belonged to the media industry and to get this message across to as many people as people by the sheer use of visuals and graphics. At the same time, it was also important that certain references of similar companies functioning in Hollywood were included, albeit with a regional look that’s suited to the Indian audience as well as the Indian media industry.

When we went about looking for just the right kind of strategy that would bring out their message to their audience, we sought out to conduct our market research on the industry as well as an in-depth critical analysis of their website. What this helped us do was to identify the key attractions of the industry and place them right there on their website, which we knew would do wonders for their brand presence and market reach. Now, since it was a company belonging to such a happening industry, we wanted to keep their website engaging as well! So, we made sure that we included a gallery of some of their best work along with a news section that gets their audience hooked on to the latest news and productions of the Studio. We also laid great focus on the colour scheme of the entire website and after due consideration, decided to go with solid colours, so that they bring out the vibrancy of the gallery that occupies the landing page of their website.

All in all, it was a fabulous experience working for GSEAMS and we’re glad to see it scaling new heights!